Product Review: W3ll People Bio Brightener Powder

W3ll People Bio Brightening Powder This one is for the ladies who are looking to replace their tried and true translucent face powder.

I’m not a devoted powder user – it feels too cakey and flaky on my (often) dehydrated and dry skin – but the W3ll People’s Bio Brightener Powder feels super light, even to me.

This loose powder, made up of minerals, aloe powder, chamomile, and green tea can be used to set makeup, absorb excess oil, or soften skin imperfections. Even though the powder is white it’s designed to blend seamlessly with any skin tone . . . but I cannot say for sure. It blends perfectly with mine, but I’m what you might call ‘pastey’ (actually, I prefer ‘porcelain’). Given its superfine texture, I imagine the Bio Brightener blends well with most colouring.

A superfine loose powder designed to provide invisible coverage and a radiant, soft-focus effect that blurs fine lines and softens skin imperfections.

It doesn’t do much to brighten my complexion, as the name would suggest, but it definitely reduces shine and offers a nice matte finish. I guess when I heard “brightener” I figured it would be more like a highlighting powder like MAC’s Mineralize Skinfinish. Rather, it’s very similar to MAC’s Prim + Prep Transparent Finishing Powder, or NARS Translucent Setting Powder.

All in all, I’m happy with it. I haven’t used it much during the winter months, but as the hot and humid summer months arrive, I’m sure it will come in handy. My only complaint: there is a slight scent and I cannot put my finger on what it is . . .

*Note: the powder contains silica which, as I discovered on the EWG’s Skindeep Database, is rated as a low health hazard. I still had some questions though after hearing it could cause respiratory issues when inhaled. I reached out to the good folks at W3ll People to clear up my confusion, and I was happy with the answer they provided:

“The biggest culprit is crystalline silica. Exposure can increase your risk for pulmonary diseases such as silicosis, tuberculosis, chronic bronchitis and lung cancer. Amorphous silica is the type used in cosmetics (commonly seen on the ingredient list as simply “silica”), however, there are two types of amorphous silica. There is a synthetic version that has been linked to treatable heath issues. We [W3ll People] use a natural, pure amorphous silica that has a very strong health rating. Of course too much of anything is not good. For this reason we only use the most minimal amounts.”

Who’s tried this powder? What did you think?

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